These things were known as "Penny Racers" in the West. Choro-Q's been around since I was just a kid(a LONG time). They were just cheap plastic pull-back cars. Maybe few years ago, I discovered that the brand was still alive & well.
This Choro-Q is from the "Zero" line, which according to the Japanese Wikipedia is the premium line that started in 2011. These cars feature higher & more authentic detail.
I'm not a Choro-Q collector, but I've had few of these things lying around, and since started buying TLVs from AmiAmi, I've picked up few more of these things here & there as well. The first post dedicated to Choro-Q will be my new favorite: Tomica Nissan Skyline Super Silhouette race car.
Why "Penny" racer name? Penny of course is a one-cent coin. That ugly bracket in the rear is actually used to hug a coin in the back to perform tricks.
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